Selling a home you have lived in
A written valuation for the home you have lived in, grounded in comparable sales, preparation advice that pays for itself, and honest reporting from the first showing through closing.
Illustrative photography. Listing photography is arranged for your home specifically.
The price is set before the sign goes in the yard
Most of what determines your outcome happens in the first two weeks: what the home is priced at, what condition it is presented in, and how well the photography holds a buyer’s attention while they are scrolling. A home that is priced past the market spends its best weeks sitting, and the price reduction that follows costs more than pricing it correctly would have.
Luis will give you a number he can defend with comparable closed sales, tell you where a buyer is likely to push back, and be direct if your expectation is not supported by the market. That conversation is more valuable than an agreeable one.
The free marketing analysis includes the valuation plus competing inventory, preparation advice and the full marketing plan, in writing, at no cost.
What selling with Luis looks like
From the first walkthrough to the closing table, with no stage where you are left wondering what is happening or why.
A valuation grounded in evidence
I prepare a written valuation from comparable closed sales, current competing inventory and the specific condition of your home. You get the reasoning, not just a number, including where I think a buyer will push back.
Preparation that pays for itself
We walk the house together and separate work that returns more than it costs from work that does not. Often that is paint, light fixtures, landscaping and decluttering rather than a renovation. I will tell you plainly when the answer is to do nothing.
Photography and presentation
Buyers see your home on a screen before they see it in person, so the photography is not an afterthought. Professional images, floor plan and a written description that gives buyers a reason to schedule rather than scroll past.
Exposure through the MLS and beyond
Your home syndicates through the MLS to the major consumer portals, and is presented directly to the agent network and buyer base I work with across the Indianapolis area, backed by Realty of America’s platform.
Managing showings and offers
Feedback gets collected and reported to you honestly, including when it is not what you want to hear. When offers arrive, we evaluate them on terms and buyer strength, not headline price alone.
Through inspection to close
Inspection responses, appraisal, title and the buyer’s financing all have to clear. I manage those deadlines and keep you ahead of them, so you can plan your own move with confidence.
How your home is put in front of buyers
Every listing gets the same standard of presentation, whether it is a starter home on the near south side or an estate property north of the city.
Professional photography
Arranged and directed for your home, including twilight exteriors and a floor plan where the layout is a selling point.
MLS & syndication
Listed on the local MLS and syndicated to the major consumer portals, with the description written to give buyers a reason to schedule.
Agent network
Presented directly to the agent network working your price band and area, backed by the Realty of America platform.
Honest feedback
Showing feedback reported to you as it comes in, including the criticism, because that is the part you can act on.
Specific marketing inclusions, syndication partners and any costs are confirmed in writing in your listing agreement. This page describes the standard approach and is not itself a contract or a guarantee of any particular result.
Request Your Home Valuation
Luis prepares a written valuation from comparable closed sales, current competing inventory and the specific condition of your home, with the reasoning behind the number, not just the number. Two short steps.